Product Manager, Marketing Clinical Lab Assays Ontario Canada

Job Description:
Responsibilities include managing all marketing activities for products in the business unit of the company. This includes traditional marketing tasks such as establishing and maintaining brand, developing a strategic marketing plan and generating marketing materials. The product manager will also have an oversight of the product development process as well as researching and building the market and meeting sales forecasts for the business. The position also acts as the internal champion for products, ensuring that they get the attention and resources required to effectively reach the market and to gain market share thereafter. Finally, the position acts as a Toronto-based manager for the marketing group for functions best managed on-site. MAJOR RESPONSIBILITIES: Creation, communication and execution of tactical & strategic marketing plans for the Disease franchise Develop and expand portfolio opportunities in key market segments from conception and requirements definition through commercialization. Heavy involvement with R & D, manufacturing, business development ability to drive internal processes and external customers to expedite effective commercialization in relevant markets Participate in Product Development meetings as needed and assist with commercialization activities for new products. Manage interaction between R&D team(s), Technical Operations, Partners and Sales to launch new products and claims. Identify, validate and propose scientific research studies and their benefits to the commercialization process. Execute marketing plan by actively supporting sales efforts towards revenue targets including generation of lead lists and visiting customers Set and execute strategy around PR activities Play a leading roll in the brand development strate

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